Thursday, June 18, 2009
Nasty of Moment: Calvin Klein Jeans Ad
Not since CK Jeans' 1981 ad, featuring a prepubescent Brooke Shields, did Americans feel a little uncomfortable in their living rooms.
Fast forward two decades and the American jeans brand still raises eyebrows, and lives on to its reputation as the borderline risque brand. Their most recent advertisement, showing scantily clothed models in a "sexually suggestive situation," received much criticisms from the public. Some people called it morally degrading, perverse, and pornographic. Ad critics, on the other hand, deemed it a "desperate act" for a designer who doesn't feel relevant anymore. (CBS News)
Whatever the reason, CK did accomplish its job of stirring things up.